Flex


At Flex, I led a full restructuring of the company’s marketing design and visual positioning across both B2C and B2B audiences. I evolved the brand across paid social, partner marketing, out-of-home, conferences, sales materials, and digital campaigns, building a more cohesive system for how Flex showed up at every stage of the funnel.

I created thousands of assets, supported the growth of 13,000+ Instagram followers, and developed creative for a marketplace generating millions in partner revenue, with top products surpassing $7 million. The work balanced high-volume performance needs with a strong attention to typography, layout, consistency, and brand expression, giving the team a scalable foundation that could move quickly without sacrificing craft.




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